Winter Sports Market Welcomes NBS!

See below for press release.

SMC, SSL and for the first time NBS, will once again be holding the Winter Sports Market Trade Show at the Calvin L Rampton Salt Palace Convention Center in Salt Lake City, UT on January 25, 26 & 27, 2024. 

Winter Sports Market is the largest and longest running Wintersports trade show.

WSM, an invitation only Wintersports specific trade show, formerly just for specialty buying groups, is now the workplace where industry leaders can present their new products and market strategies for the upcoming winter to a focused group of America's best ski and snowboard retailers. Whether meeting with current dealers or prospecting for new customers, exhibitors agree that Winter Sports Market is the most cost-effective, efficient wholesale trade event in the business! Much more than a trade show, WSM is where long term business relationships are nurtured.

Winter Sports Market 2024 Welcomes NBS!

Learn more about NBS


NBS to Join SMC & SSL for the 2024 Winter Sports Market

FORT WORTH, TX – Nation’s Best Sports (NBS), the nation’s oldest and largest sporting goods buying group, is excited to announce that they will be joining the Snowsports Merchandising Corporation (SMC) and Sports Specialists Ltd. (SSL) buying groups for the 2024 Winter Sports Market (WSM). The 2024 WSM will take place from January 25-27, 2024, at the Salt Palace Convention Center in Salt Lake City, Utah.

WSM is an invitation-only winter sports trade show servicing the industry’s best ski and snowboard retailers by bringing together top Vendor Partners to present their new products and market strategies for the upcoming season.

“We are excited to join forces with SMC and SSL to bring our Members new opportunities and an enhanced show experience,” said NBS President Jim Chandley. “We are focused on the growth of our Members businesses and believe that this combined event will provide more opportunities with the high-caliber Vendor Partners who attend WSM each year.”

“SMC is thrilled to have NBS join us at Winter Sports Market,” said SMC President Gary Fleming. “Going into our 3rdyear of WSM, we now have the three major buying groups participating and are providing suppliers with the best ski shops in the country in one venue. This is truly a positive step for the ski industry.”

NBS previously held a Winter Specialty Market each January but will now focus on bringing their Members and Vendor Partners to the established WSM show.

“This partnership between the industry’s three major buying groups will further strengthen our individual independent retailer Members and create new opportunities for mutual benefit,” Chandley continued. “In addition, this joint venture provides significant economy of scale for our valued Vendor Partners.”

To learn more about WSM, visit

About Nation’s Best Sports (NBS)

Nation’s Best Sports (NBS) is the nation’s oldest and largest sporting goods buying group. Formed in 1956, NBS is comprised of over 415 independent retail members representing over 1,000 store fronts across the United States, Canada, and Puerto Rico. The NBS mission is to provide independently owned dealers the ability to effectively compete in an everchanging environment through aggressive purchasing, marketing, and service opportunities. For more information, visit

About Snowsports Merchandising Corporation (SMC)

Snowsports Merchandising Corporation (SMC) is a premier buying group of specialty ski and snowboard shops in the United States. Our mission is to provide member retailers with a collection of programs and services designed to increase their profitability, support their customer service, and enhance their knowledge in an ever-changing snow sports industry. SMC is comprised of 63 retail businesses and over 140 retail storefronts covering 26 states. For more information, visit

About Sports Specialists Ltd. (SSL)

Sports Specialists Ltd. (SSL) is a collective of the best specialty retailers in the U.S. Since our humble beginning in March 1965 as the Ski Specialists Guild, and incorporating in 1971 as SSL, we have been the leading marketing, purchasing, and merchandising group in the specialty winter sports industries. SSL is owned and directed by specialty sports retailers for specialty sports retailers. For more information, visit

Media Contact:

Catherine Rash, Director of Marketing

Nation’s Best Sports